The UK has a productivity problem.
Output per hour worked
Actual vs. 1971–2007 Trend
AI is boosting productivity for large companies. But SMEs are being left behind.
SMEs are central to our economy and this story, yet they often lack the support, tools and most importantly TIME to integrate AI effectively.
Social media now captures everyone's attention.
Short-form video is engaging, fast and highly habit-forming. Whether or not that is good for society, it is now the primary source of information and discovery for many people.
For businesses, this means one thing: traditional marketing alone is no longer enough. To stay visible and relevant, brands must adapt to this video-first environment.
You may be a B2B business, and think that social media won't get you any leads. But remember, businesses are made up of people, and everyone is on social media nowadays.
But making social media content is hard and time-consuming.
You have to:
- Come up with a short, engaging video idea.
- Compose and edit the video
- Post it all platforms
- Analyse views, likes and engagement to learn what actually works
This is hours of work spread across different apps and tabs. For a small team or founder, that time cost is a big problem.